The New Branding for Great British Railways is Unveiled.
The administration has presented the branding for Great British Railways, marking a significant step in its agenda to take the railways back into state hands.
A National Colour Scheme and Familiar Logo
The new design incorporates a red, white and blue palette to represent the national flag and will be applied on rolling stock, at terminals, and across its digital platforms.
Notably, the emblem is the distinctive twin-arrow symbol currently used by National Rail and originally created in the 1960s for the former state operator.
The Implementation Plan
The introduction of the branding, which was created in-house, is scheduled to occur in phases.
Travellers are scheduled to begin seeing the newly-branded trains throughout the UK rail network from the coming spring.
In the month of December, the visuals will be showcased at major stations, such as Birmingham New Street.
A Journey to Nationalisation
The Railways Bill, which will pave the way the establishment of GBR, is currently moving through the House of Commons.
The administration has stated it is taking control of the railways so the service is "owned by the people, delivering for the public, not for private shareholders."
Great British Railways will bring the operation of passenger trains and infrastructure under a single organisation.
The department has stated it will unify 17 different organisations and "reduce the notorious red tape and poor accountability that hinders the railways."
Digital Services and Current Public Control
The rollout of Great British Railways will also involve a new app, which will let passengers to check timetables and purchase journeys without additional fees.
Passengers with disabilities passengers will also be able to use the app to arrange support.
Multiple franchises had earlier been nationalised under the outgoing administration, such as TPE.
There are now 7 train operators now in public hands, accounting for about a one-third of passenger trips.
In the last twelve months, South Western Railway have been nationalised, with additional operators likely to follow in the coming years.
Official and Industry Response
"The new design is not simply a new logo," stated the Transport Secretary. It signifies "a fresh start, casting off the frustrations of the previous system and focused completely on providing a proper service for the public."
Rail leaders have responded positively to the pledge to bettering services.
"We will carry on to cooperate with industry partners to ensure a smooth changeover to GBR," a senior figure said.